Used car dealer software that runs the whole lot.
$29 a month, flat — unlimited users, everything included. Inventory, the CRM, and the deal jacket, plus your state's title forms filled from the deal and e-signed in person or from the buyer's phone. No installs, no per-seat fees.
Free for 14 days — no charge until then, cancel any time. Then $29/mo, everything included.
| Stock | Vehicle | Price | Status |
|---|---|---|---|
| A0421 | 2020 Honda Civic LX | $18,900 | Available |
| A0419 | 2019 Toyota RAV4 XLE | $24,500 | Available |
| A0415 | 2021 Subaru Outback | $27,800 | Pending |
| A0411 | 2018 Ford F-150 XLT | $26,400 | Available |
| A0408 | 2022 Mazda CX-5 | $28,200 | Available |
- Built by a working used-car dealer
- $29/mo flat — unlimited users, no per-seat fees
- Federal + state title forms, all 50 states
- 14-day free trial — cancel anytime, pay nothing
- Your data exports anytime — no lock-in
The whole deal on one screen — and the state forms fill themselves
Not a mockup: these are real screenshots of DealerVLO running a store (sample data).
Runs anywhere you do
Modern web UI works on any device — laptop, tablet, phone. No dongles, no Windows installs.
Your dealer website included
Every listing on the lot goes live on a public site at your own domain. Photos and prices sync in real time.
Paperwork that fills itself
Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, and state forms — pre-populated from each deal.
Everything you need to run the lot
One system, one login, one price — from the VIN to the signed title application.
Inventory with VIN auto-decode
Paste a VIN — year, make, model, trim, engine, transmission, drivetrain, and fuel type all fill in from the NHTSA database. Drag photos to reorder, click to set primary.
AI where it helps
A live-comp price suggestion that looks up current listings near you and hands you an asking-price range when you add a car — plus AI-written vehicle descriptions, deal-jacket review, and lead-reply drafts. Built into the flat price, with no per-use AI meter.
Studio-quality listing photos
Turn a phone or lot photo into a clean studio listing shot in one click — the car drops onto a white, dark, or showroom backdrop with a soft shadow and floor reflection. It only changes the background and lighting; your actual car is never altered, so it can't misrepresent the vehicle. Built into the flat price.
Customer CRM
Add customers from the deal screen or the CRM. Search by name, email, or phone. Driver's license numbers are encrypted at rest with AES-256-GCM.
Deal jacket with live totals
Cash or finance. Trade-in support (with auto-promotion to your inventory on completion). Sales tax with trade-in credit. Amortized monthly payment shown as you type.
Federal + all 50 states' documents
Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, the retail installment contract, and every state's title & registration forms — generate your own state's by default, or any other state's when you need it. Every document is versioned and downloadable for audit.
Built-in e-signatures
Sign the whole deal jacket electronically — in person on a tablet or by emailing the buyer and co-buyer a link. ESIGN/UETA compliant, with a full audit trail and a certificate of completion on every signed PDF. No separate tool, no per-signature fees.
Itemized reconditioning costs
Track recon by line item — vendor, description, and cost — that roll up into the vehicle's total recon spend and flow through to your deal gross. No more lump-sum guessing.
Financing & F&I products
Save your lenders and warranty / service-contract providers once. Pick them on a deal and the lienholder block fills on the RISC and title forms, and service-contract terms and pricing fold into the F&I back-end and your gross.
Public dealer website
Auto-syncs from your inventory. Photo gallery, vehicle detail pages, filterable list, contact form that creates a lead. Bring your own domain when you're ready.
Lead inbox
Every contact-form submission lands here with status tracking (New → Contacted → Qualified → Converted). Notes per lead.
Sales reporting & profit tracking
A sales report with a salesperson leaderboard (front + back-end gross), plus a true profit & loss — gross minus your recorded overhead equals net, so you see actual profit, not just gross. Hand every buyer a clean printable record of sale.
Your inventory, everywhere buyers look
Enter a car once and DealerVLO keeps your website and your marketplace feeds in sync — no re-typing the same VIN into five different sites. Turn on the channels you use.
Your dealer website
Included, on your own domain — inventory syncs in real time.
A Marketplace-format inventory feed you connect to your page.
CarGurus
Opt-in feed, tagged with your CarGurus Dealer ID.
Cars.com
Opt-in feed, tagged with your Cars.com Dealer ID.
AutoTrader
Opt-in feed, tagged with your AutoTrader Dealer ID.
CSV export
Take a clean inventory file anywhere else you list.
You enroll DealerVLO as your feed provider with each marketplace and add the Dealer ID it assigns; DealerVLO builds and delivers the feed. Their listing fees, where they apply, stay theirs — we don't mark them up or take a cut.
From signup to first sale in a day
No installs. No dongles. No training calls.
Sign up in under a minute
Email, password, and dealership name to start your 14-day free trial. You're not charged until the trial ends — cancel any time before then and pay nothing.
Add your inventory
Paste each VIN and let the form fill itself. Snap photos from your phone and upload — they're auto-resized and ready for your website.
Close deals and print forms
Pick a customer, pick a vehicle, enter the terms. Click to generate every document the sale needs. Your public site updates automatically.
“I run a used-car lot in Massachusetts. The software I could buy was making the job harder — so I built the one I wanted. My own lot runs on DealerVLO every day: every deal, every form, every listing.”
Run the numbers before you run the deal
Free calculators built for used-car operators. No account, no email — just answers.
Out-the-Door Price Calculator
Total a customer's real drive-off price — sale price, tax, title, doc, and fees.
Profit Margin Calculator
Front-end gross on a unit after recon, pack, and fees — before you commit.
Floor Plan Calculator
What your floored inventory actually costs you for every day it ages.
Lot Health Grader
Grade your lot on turn, aging, and gross in about 60 seconds.
One plan, everything included
No upsells, no per-user fees. Cancel anytime.
Billed monthly. No setup fee, no annual contract.
14-day free trial — no charge until it ends, then it's $29/mo. Cancel anytime before then and pay nothing.
- Unlimited vehicles, customers, and deals
- Photo storage with auto-thumbnails
- Federal documents (Bill of Sale, Buyers Guide, Odometer Disclosure)
- State title & registration forms — all 50 states
- Built-in e-signatures (in person or emailed), no per-signature fees
- Saved lender & warranty / service-contract directories
- Public dealer website with custom domain
- Lead inbox from your website
- Sales & P&L reporting with expense tracking and salesperson performance
- Unlimited team members (Owner / Admin / Sales / F&I)
- Encrypted PII storage
- Email support
Common questions
What is DealerVLO?+
DealerVLO is a modern, cloud-based dealer management system (DMS) and CRM built for independent used-car dealers. It combines inventory management with VIN auto-decode, an AI price suggestion grounded in live market comps near you, AI photo enhancement that turns a lot photo into a clean studio listing shot, a customer CRM, a deal jacket with live tax and payment math, federal and state title and registration forms (including the Massachusetts RMV-1), inventory syndication to marketplaces, sales and profit-and-loss (P&L) reporting with expense tracking and salesperson performance, and a public dealer website — all for $29 per month with a 14-day free trial. You're not charged until the trial ends — cancel any time before then and pay nothing.
How does the free trial work?+
Sign up to start your 14-day free trial, then use everything in DealerVLO. You're not charged during the trial; when it ends it renews automatically at $29/month. Cancel any time before then and pay nothing. Your data stays put either way.
Can I import my existing inventory?+
Yes. Export your inventory as a CSV from your current tool (or a spreadsheet) and upload it under Inventory → Import CSV. We match the columns automatically — the only one we need is the VIN — and skip any car that's already in your inventory, so re-importing is safe. Prefer to go one at a time? Paste a VIN into the Add Vehicle form and it auto-fills year/make/model/specs from NHTSA.
What about state-specific paperwork?+
All 50 states. For the large majority, DealerVLO fills the real, official DMV title and registration form itself — the RMV-1 in Massachusetts, the 130-U in Texas, the MV-82 in New York, the REG 343 in California, the MV-1 in Georgia, and the equivalent in dozens more — generated straight from the deal you already entered. A handful of states (like Pennsylvania and Michigan) issue their form only through the state's own dealer system and never publish a fillable version; there, you get a print-ready worksheet with every value already in place to enter. Federal forms (Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure) work in every state, and Massachusetts also gets the Damage Disclosure.
Can I use my own domain for the dealer website?+
Yes. Set up a CNAME at your DNS provider, enter the domain in Settings → Dealership & website, and your inventory site is live at your URL. We handle the routing automatically.
Is my customer data secure?+
Yes. Passwords are hashed by Supabase Auth. Driver's license numbers are encrypted at rest with AES-256-GCM. Generated documents are stored in a private bucket with short-lived signed download URLs. We never share your data with third parties.
Can I export my data if I leave?+
Yes. Customer records, inventory, deals, and generated documents are all exportable. We'll never hold your data hostage.
Do the generated documents replace what my attorney or accountant produces?+
The federal and state documents we generate are functional templates built from the standard mandatory disclosures, populated with your deal data. Before relying on them for actual transactions, have a licensed attorney review the templates for the state(s) you operate in. Each generated PDF includes this disclaimer in the footer.
Everything the sale needs, in one place.
Get a modern DMS, a public website, and the paperwork your sales need — for less than a tank of fuel a month.
14-day free trial, then $29/mo · Cancel anytime