Built by a dealer, for dealers

Used car dealer software that handles the paperwork.

Inventory, customers, the deal jacket, and every form the sale needs — including your state's title application — in one place. No installs, no dongles, no per-user fees. $29/month, everything included.

14-day free trial, then $29/mo · Cancel anytime

Inventory — 47 vehicles in stock
StockVehiclePriceStatus
A04212020 Honda Civic LX$18,900Available
A04192019 Toyota RAV4 XLE$24,500Available
A04152021 Subaru Outback$27,800Pending
A04112018 Ford F-150 XLT$26,400Available
A04082022 Mazda CX-5$28,200Available

Runs anywhere you do

Modern web UI works on any device — laptop, tablet, phone. No dongles, no Windows installs.

Your dealer website included

Every listing on the lot goes live on a public site at your own domain. Photos and prices sync in real time.

Paperwork that fills itself

Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, and state forms — pre-populated from each deal.

Everything you need to run the lot

One system, one login, one price — from the VIN to the signed title application.

Inventory with VIN auto-decode

Paste a VIN — year, make, model, trim, engine, transmission, drivetrain, and fuel type all fill in from the NHTSA database. Drag photos to reorder, click to set primary.

Customer CRM

Add customers from the deal screen or the CRM. Search by name, email, or phone. Driver's license numbers are encrypted at rest with AES-256-GCM.

Deal jacket with live totals

Cash or finance. Trade-in support (with auto-promotion to your inventory on completion). Sales tax with trade-in credit. Amortized monthly payment shown as you type.

Federal + state documents

Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, plus Massachusetts RMV-1 and Damage Disclosure. More states coming. Every document is versioned and downloadable for audit.

Public dealer website

Auto-syncs from your inventory. Photo gallery, vehicle detail pages, filterable list, contact form that creates a lead. Bring your own domain when you're ready.

Lead inbox

Every contact-form submission lands here with status tracking (New → Contacted → Qualified → Converted). Notes per lead.

From signup to first sale in a day

No installs. No dongles. No training calls.

1

Sign up in under a minute

Email, password, and your dealership name — no card required. Your 14-day free trial starts immediately; add a card only when you generate your paperwork.

2

Add your inventory

Paste each VIN and let the form fill itself. Snap photos from your phone and upload — they're auto-resized and ready for your website.

3

Close deals and print forms

Pick a customer, pick a vehicle, enter the terms. Click to generate every document the sale needs. Your public site updates automatically.

Built by a dealer, not a software company
“I run a used-car lot in Massachusetts. The software I could buy was making the job harder — so I built the one I wanted. My own lot runs on DealerVLO every day: every deal, every form, every listing.”
Chris — founder of DealerVLO, owner of an independent dealership in Tewksbury, MA
Read why I built it

One plan, everything included

No upsells, no per-user fees. Cancel anytime.

Standard
$29/ dealership / month

Billed monthly. No setup fee, no annual contract.

14-day free trial — no card required to start. Add a card when you're ready to generate paperwork, then it's $29/mo. Cancel anytime.

  • Unlimited vehicles, customers, and deals
  • Photo storage with auto-thumbnails
  • Federal documents (Bill of Sale, Buyers Guide, Odometer Disclosure)
  • State title & registration forms — all 50 states
  • Public dealer website with custom domain
  • Lead inbox from your website
  • Unlimited team members (Owner / Admin / Sales / F&I)
  • Encrypted PII storage
  • Email support
Start your free trial

Common questions

What is DealerVLO?+

DealerVLO is a modern, cloud-based dealer management system (DMS) and CRM built for independent used-car dealers. It combines inventory management with VIN auto-decode, a customer CRM, a deal jacket with live tax and payment math, federal and state title and registration forms (including the Massachusetts RMV-1), inventory syndication to marketplaces, and a public dealer website — all for $29 per month with a 14-day free trial. No credit card is required to start — you get into the product right away and only add a card when you generate your legal paperwork. You're not charged until the trial ends, and you can cancel any time before then.

How does the free trial work?+

Sign up — no card required — and use everything in DealerVLO free for 14 days. You only add a card when you're ready to generate your legal paperwork; you're not charged during the trial, and when it ends it renews automatically at $29/month. Cancel any time before then and pay nothing. Your data stays put either way.

Can I import my existing inventory?+

Not as a one-click import yet — we're working on it. For now, the fastest way is to paste VINs into the Add Vehicle form, which auto-fills year/make/model/specs from NHTSA. A typical 30-vehicle lot takes about an hour to enter.

What about state-specific paperwork?+

All 50 states. Your state's title and registration application — the RMV-1 in Massachusetts, the 130-U in Texas, the MV-82 in New York, the RD-108 in Michigan, and the equivalent everywhere else — generates filled from the deal you already entered. Federal forms (Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure) work in every state too, and Massachusetts also gets the Damage Disclosure.

Can I use my own domain for the dealer website?+

Yes. Set up a CNAME at your DNS provider, enter the domain in Settings → Public website, and your inventory site is live at your URL. We handle the routing automatically.

Is my customer data secure?+

Yes. Passwords are hashed by Supabase Auth. Driver's license numbers are encrypted at rest with AES-256-GCM. Generated documents are stored in a private bucket with short-lived signed download URLs. We never share your data with third parties.

Can I export my data if I leave?+

Yes. Customer records, inventory, deals, and generated documents are all exportable. We'll never hold your data hostage.

Do the generated documents replace what my attorney or accountant produces?+

The federal and state documents we generate are functional templates built from the standard mandatory disclosures, populated with your deal data. Before relying on them for actual transactions, have a licensed attorney review the templates for the state(s) you operate in. Each generated PDF includes this disclaimer in the footer.

Everything the sale needs, in one place.

Get a modern DMS, a public website, and the paperwork your sales need — for less than a tank of fuel a month.

14-day free trial, then $29/mo · Cancel anytime